CLIENT CASE STUDY

BRVM Investor Roundtable

The West African Regional Stock Exchange dialogues with USA frontier funds

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Request:

The West African Regional Stock Exchange (BRVM), as part of their active communication strategy targeting overseas investors, approached AZ Media Communications in 2016 to help them connect with US Frontier and Emerging Market institutional investors.

Results:

We brought together 30 accredited investors, including representatives of Mutima Capital, Nile Capital, Citi and Exotix, to take part in a roundtable lunch with the BRVM. The event featured short presentations, technical dialogues and open engagement between all participants.

We combined this investor-only meeting with a comprehensive media campaign that generated greater awareness in the eight French-speaking markets that form part of the West African Economic and Monetary Union. A media conference and a series of one-on-one interviews resulted in coverage in top business and financial media outlets including Bloomberg, the Wall Street Journal, Reuters, Yahoo Finance, Africa Global Funds and Global Capital.

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Conclusion:

Introducing and educating US-based investors about French-speaking lesser-known markets is key to attract American 'hard to reach' capital and facilitate greater investment in the region. Our work helps to build bridges and separate facts from fiction when it comes to investing in frontier markets.

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“It was a much more effective conversation than most I’ve been part of. I appreciate that you brought such a good balance of people to the event.”
— Melissa Cook, Managing Director at African Sunrise Partners
“Thank you once again for the invitation. I will do my part to promote the BRVM! It was a very useful event”.
— Sruti Patel, Managing Director at Exotix