Global launch of the book Big Barrels
A-Z Media Communications handled international media relations to announce the release of the book Big Barrels, written by leading African energy lawyer and entrepreneur NJ Ayuk. The book confronts the entrenched preconception African energy and mineral-rich countries suffer from and are victims of what is described as a “resource curse”. We secured exposure for Big Barrels in magazines, newspapers and online publications around the world, contributing to the sales of over 200,000 copies in three months. The author was featured on Deutsche Welle, BBC World News, Reuters, SABC, Forbes Afrique, Voice of America, and Financial Afrik, among others.