CLIENT CASE STUDY

Reopening of the National Museum of Cameroon

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Request:

AZ Media Communications was approached to deal with the international media outreach for the reopening of the National Museum of Cameroon in 2015. This multicultural and multi-lingual celebration of African cultures in the capital of Yaoundé, brought together artists and decision-makers from Cameroon and around the world, including the US diaspora.

Results:

We brought in 50 international journalists to cover the event, including reporters from key Francophone and Anglophone outlets including France 24, TV5, Monde, AFP, Black Enterprise and Reuters. CNN contacted us a year later to do a story on Cameroon’s rich and vibrant contemporary art scene.

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Conclusion:

Our media outreach strategies have a long shelf life resulting in coverage months, and even years, after a campaign has ended.