CLIENT CASE STUDY
Reopening of the National Museum of Cameroon
AZ Media Communications was approached to deal with the international media outreach for the reopening of the National Museum of Cameroon in 2015. This multicultural and multi-lingual celebration of African cultures in the capital of Yaoundé, brought together artists and decision-makers from Cameroon and around the world, including the US diaspora.
We brought in 50 international journalists to cover the event, including reporters from key Francophone and Anglophone outlets including France 24, TV5, Monde, AFP, Black Enterprise and Reuters. CNN contacted us a year later to do a story on Cameroon’s rich and vibrant contemporary art scene.
Our media outreach strategies have a long shelf life resulting in coverage months, and even years, after a campaign has ended.